(BETTER)'

How Might we design an online experience for a sustainable fashion practice?

(BETTER)' is a thesis project exploration to encourage incremental change in the fashion mass production business. View full project here

A note on the (BETTER)' Logo

(BETTER)' was born from the idea of appreciating small changes. Thus, the name BETTER - the idea that there can always be room to be better in the way we make and produce.

The ( )' is inspired from the mathematical phenomenon of prime: the idea that (x)' is better or primer or different than x. This symbolic logo allows for it to be easily applied across the different factories, and across the (BETTER)' brand.

THE (BETTER)' online experinence:

- a service that helps factories tell their stories of small changes in an effort towards transparency & sustainability.
- a marketplace where consumers can financially support the factories by buying their products which are a result of their small changes / factories get to have their own brand
- a single platform that supports and informs users of all sustainable practices being employed by factories

 The landing page // welcome page

The landing page // welcome page

 Introducing a new factory that has made small changes

Introducing a new factory that has made small changes

 When the user wants to explore other factories on the (BETTER)' platform

When the user wants to explore other factories on the (BETTER)' platform

 An example of how users can sort through the factories

An example of how users can sort through the factories

 A factory's page, introducing their small change and brand

A factory's page, introducing their small change and brand

 Continuation of factory page

Continuation of factory page

 Marketplace Experience

Marketplace Experience

 Product Page

Product Page

 Product Page 

Product Page