How Might we design an online experience for a sustainable fashion practice?
(BETTER)' is a thesis project exploration to encourage incremental change in the fashion mass production business. View full project here.
A note on the (BETTER)' Logo
(BETTER)' was born from the idea of appreciating small changes. Thus, the name BETTER - the idea that there can always be room to be better in the way we make and produce.
The ( )' is inspired from the mathematical phenomenon of prime: the idea that (x)' is better or primer or different than x. This symbolic logo allows for it to be easily applied across the different factories, and across the (BETTER)' brand.
THE (BETTER)' online experinence:
- a service that helps factories tell their stories of small changes in an effort towards transparency & sustainability.
- a marketplace where consumers can financially support the factories by buying their products which are a result of their small changes / factories get to have their own brand
- a single platform that supports and informs users of all sustainable practices being employed by factories